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Mapped Out

The Struts have been confirmed to headline Generator’s fourth Mapped Out tour. An invigorating breath of fresh air on a stagnant rock scene, indie rockers The Struts release the 'Kiss This' EP on 7th April. A quintessentially English proposition, The Struts mix the flamboyance of Queen in their hard partying early 70’s pomp, with the supercharged wit and youthful energy of Supergrass or The Libertines. A band who proudly stand apart from the crowd and steadfastly refuse to chase the latest trends and fads, The Struts aren’t afraid to plough their own furrow and have the tunes to back it up. They’ve built their loyal fan base through fanatical word of mouth, blistering live shows and monstrous hooks that steadfastly refuse to leave your brain.

With stadiums, and superstardom, in their sites, The Struts lead track Kiss This (7th April Virgin EMI) is a defiant, barbed anthem that’s destined to work it’s way into your consciousness and not let go. Aimed at a cheating ex-girlfriend, it effortlessly combines monstrous riffs, a towering chorus and Stones-esque swagger into 3 minutes of pure rock ‘n’ roll bliss.

A combination of much-missed old-fashioned showmanship, stadium sized tunes and dazzling musicianship, The Struts are here to inject a rich shot of colour into UK guitar music’s currently grey landscape.

The Struts debut album is due for release in Summer 2014.

Mapped Out presents...
May 22nd Hare & Hounds, Birmingham - Tickets
May 23rd The Lincoln Imp, Scunthorpe - Tickets
May 24th The Clarendon, Hartlepool *Cancelled*
May 28th Zephyr Lounge, Leamington Spa - Tickets
May 29th The Harley, Sheffield - Tickets
May 30th John Peel Centre, Stowmarket - Tickets
June 1st Arts Centre, Norwich - Tickets
June 2nd Cluny 2, Newcastle - Tickets
June 3rd The Cavern Club, Liverpool - Tickets
June 4th The Ferret, Preston - Tickets
June 5th The Tobacco House, Exeter - Tickets
June 6th Tiki Bar, Plymouth - Tickets

In response to Arts Council England’s desire to support the development of artistic talent for the UK music industry, leading Music Development Agency, Generator, have established a national contemporary music touring network, Mapped Out that will link high quality, industry ready emerging talent to promoters.

In partnership with Liverpool Sound City, Higher Rhythm, Music South West, Community Music East and Clare Edwards (West Midlands), Generator will work with a pool of national live music agents and link emerging talent to an established and developing promoter in each region represented.

Following a scoping exercise by Arts Council who were looking at how they could help develop talent for the UK music industry it was realised that a lack of sustainable promoters throughout the regions of England presented a clear barrier for strong emerging talent to set out on a first tour. Agents from the leading UK live music agencies expressed that this was a clear problem.

In response to this Generator formulated the Mapped Out Programme to ensure the professional development of Live Music promoters in areas where little or no activity of this nature happened. Drawing on the agencies experiences, networks and contacts Generator have assembled a strong team containing all elements needed to tackle the issue and ensure there is continued growth of this sector.

Developing promoters will also benefit from building strong links with national live agents, job shadows with established promoters, networking meetings and promoter master-classes that will cover digital marketing, principles of design and brand building.

The six developing promoters were selected based on commitment, drive and passion in towns where there is insubstantial provision for emerging music. Audience development is an important part of Mapped Out and the information gathered by promoters as the project develops will inform its progress.

Headline artists will benefit from a robust national touring network but there are also talent pathways for emerging artists at a regional level, support acts get the opportunity to play to new audiences as well as be part of the dialogue between national promoters and agents.

There will be a total 12 tours over the three years of the programme with regional and local support expertly selected by regional partners and promoters.

Previous Tours
Tour 1 - Night Engine - June 2013
Tour 2 - The Ramona Flowers - September 2013
Tour 3 - Boy Jumps Ship - February/March 2014