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Regular Events

Agile Management Masterclass

Friday, 20th June 2014

10:00 - 17:00

Dance City, Temple Street, Newcastle-upon-Tyne, NE1 4BR


Agile Project Management is ever increasing in popularity due to the outstanding success digital and software developers have experienced with it, and as part of a wider organisation expansion, Generator in association with Digital Union are proud to bring the very best Agile Management training to the North East. Delivered by leading agile training specialist proAgile, our Masterclasses are spread over 2 days, 3 months apart, setting up the principles of Agile Management, with an opportunity for follow up implementation support.

Our first masterclass takes place at Dance City on Friday 20th June, with the follow up on Thursday 11th September. Both days will run from 10am to 5pm. Each space has a value of £599, but due to our ERDF funding is FREE OF CHARGE to North East* businesses. Places are strictly limited, and to apply for your place, please complete the following form.

*County Durham, Northumberland, Tees Valley, Tyne & Wear 

What is Agile Management?

Agile Project Management is an iterative and incremental product development process that focuses on customer value first, team interaction over tasks, and adapting to current business reality rather than following a prescriptive plan.

Agile Project Management is how you deliver high value and technical quality within your time and budget constraints. It’s a mindset for people who need a management approach that builds consensus quickly in a fast-paced environment. 

Agile Management can benefit your business by:


  • Increased cash-flow through early delivery of value (incremental delivery)
  • Increased profitability by focusing on delivering high value-for-money increment first
  • Increased profitability by reducing the cost of delay for innovative product development (as opposed to following the traditional ‘big bang’ method)
  • Attract new customers by offering a delivery strategy that delivers value early and often, and reduces their cost of delay
  • Improved working culture of your business by empowering self-organising teams
  • Increase product delivery speed (flow) and profitability by creating a cross-functional ‘general specialists’ capability for product teams
  • Improved profitability by implementing fast feedback loops to increasing product quality.
  • Faster de-risking improving end-to-end product development flow reducing the lead time to market and validating the desirability, viability and feasibility of the product/services
  • Via Kanban, work visibility and limiting work in progress to ‘pull’ not ‘push’ work in the business means improved quality, reduced waste and faster cash flow
  • Improved long-term profitability via implementing agile techniques like Scrum increase likelihood of project success by reducing the cost of change of delivering products in complex environments
  • By limiting work in progress achieve reduced staff stress, increased staff morale, reduced staff turn-over leading to longer-term profitability
  • Increased profitability by systematic reduction of waste by application of ‘muda’ Lean principles (TIMWOOD)