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Regular Events

DIY Releases Masterclass

Thursday, 17th July 2014

10:00 - 17:00

Loft Music Studios, 4th Floor, British India House, 15 Carliol Square, Newcastle upon Tyne, NE1 6UF


The DIY sector is booming and it’s never been easier to self-release and implement strategies regionally and across the UK. 

Generator’s DIY Releases Masterclass in association with Guild of Northern Media Composers will provide the tools, knowledge and strategies needed to get started and get releases noticed. The day will be led by Generator staff alongside special guest Stuart Stenhouse from digital distributors, EmuBands

Topics covered will include:

DIY Release Strategies

  • Which format is right for you?
  • Release expectation and goals
  • Real-world strategies


DIY Release Tools

  • Release management tools
  • Release timing – lead-in time, release dates, impact dates
  • Digital distribution platforms
  • Physical distribution channels
  • Income streams
  • Release budgets


Getting Your Release Noticed

  • Attracting press and radio
  • Who to target?
  • Song and track selection
  • Online, printed press and radio strategies
  • Press releases and music presentation
  • DIY marketing – tools, platforms and approaches


Long-Term Approaches

  • Building momentum
  • PR and pluggers vs. DIY
  • DIY vs. building the right team
  • Releases in context of real-world strategies


Places at this event are priced at £79 per place, or FREE OF CHARGE for artists or businesses from the North East of England, thanks to our ERDF funding.* 

To book your place, please complete the webform.

*County Durham, Northumberland, Tees Valley, Tyne & Wear