The Gen

Music Industry News

National and Regional Music industry news, views and comments - Straight to your Inbox Sign Up Now!

Regular Events

Generator Compact- Digital Music Distribution and Sales

Wednesday, 9th December 2009

10:30 - 17:30

Dance City, Temple Street, Newcastle upon Tyne, NE1 4BR


Digital Music Distribution and Sales - Selling Music Online

Wednesday 9th December

Dance City, Newcastle


10.30am - 5.30pm


Generator Compact is our new programme of music business development units for delivery as one day bite-size workshops.  These short courses offer a practical solution for small music businesses and have been assembled by people who have extensive experience of working within the music industry.  The central aim is to ensure that the information given is industry standard and also up to date.

The second of these workshops will take place on Wednesday 9th December at Dance City, Newcastle.

Digital Music Distribution and Sales will focus on the impact the internet has had on music distribution and how it has changed the sales and marketing process.

This unit is designed to help bands, labels and managers use the internet to market, promote and sell their music. It will look at the range of services available and also how you can combine online marketing with traditional methods e.g. press and radio. Any artist or label looking to ‘break’ a record needs to know how to maximise internet promotion to their advantage.  

  • Digital Distribution & Retail - routes to market
  • Digital Business Models - alternative revenue streams
  • The Internet within 'Marketing Mix' - new media vs traditional media
  • Online Marketing - digital campaign planning
  • Implementation - online techniques and tools


The courses are free to attend but will be restricted to 12 people per workshop so please register interest as soon as possible. This is a one-off opportunity for music businesses in the region and the workshops are targeted at record labels, music managers, live promoters, DIY Bands and other music businesses.

For more information and to register for the workshops please email Martin McAloon or call 0191 245 0099.

Other Generator Compact events:

Strategic Music Marketing

Finance and Funding Music Business