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Regular Events

Generator Compact - Strategic Music Marketing

Tuesday, 8th December 2009

10:30 - 17:30

Dance City, Temple Street, Newcastle upon Tyne, NE1 4BR


Generator Compact is our new programme of music business development units for delivery as one day bite-size workshops.  These short courses offer a practical solution for small music businesses and have been assembled by people who have extensive experience of working within the music industry.  The central aim is to ensure that the information given is industry standard and also up to date.

The first of these workshops will take place on Tuesday 8th December at Dance City, Newcastle.

Strategic Music Marketing will examine the strategic processes and methods involved in preparing a music business marketing campaign, from market research and planning to implementation and evaluation. 

This workshop will help bands, producers and labels promote their own music to the media and the industry. It will also look at DIY marketing campaigns if you want to release your own material. Most successful artists have had their own ‘records’ out before being signed and Compact will help you to take your own music to the market.

It is particularly relevant for Bands / Musicians and Producers as well as Managers and Labels.  Having a clear plan will save you time, money and increase your chances of success significantly. 

  • Market Research - knowing your products and market
  • Strategic Planning - creating an effective 'plot'
  • Implementing a Marketing Plan - tools and techniques
  • Engaging Suppliers - using PR/Plugging companies
  • The Music Media - radio, press, the internet
  • Campaign Evaluation - measuring success


The courses are free to attend but will be restricted to 12 people per workshop so please register interest as soon as possible. This is a one-off opportunity for music businesses in the region and the workshops are targeted at record labels, music managers, live promoters, DIY Bands and other music businesses.

For more information and to register for the workshops please email Martin McAloon or call 0191 245 0099.

Other Generator Compact events:

Digital Music Distribution and Sales 

Finance and Funding Music Business