Synchronisation

Synchronisations are when music is used in ‘synch’ with moving images. This is usually through advertising, film and television. Each time a piece of music is used a license has to be issued and the copyright holders are paid a fee.

Licensing music to film, computer games, the Internet, corporate videos, TV or any other visual and sound combination (the business of synchronisation or ‘synch’ licensing) has become a key revenue stream for many record labels, artists and publishers (rights holders) some of whom earn more income from this activity than through record sales. It is estimated that licensing repertoire to film and TV generates around £25 million per year for UK labels alone (source: BPI) and millions more in publishing income. - AIM – E Guide Synchronisation Licensing

Five key areas for synchronisation

Advertising 

Agencies and brands use music to help them sell products and brand values. Most lucrative but highly competitive

TV

Plays a crucial role in the music market. TV productions offer lower initial synchronisation fees but high promotion potential. They also generate performance royalties and additional revenue though syndication and when released to DVD.

Computer Games

Music now integral to development process. Some of the biggest selling games in the world are developed and produced in the UK.

Film

95% of UK-produced films are independent and they need high quality music that will fit their creative vision. Music budgets are lower than major motion pictures but supervisors often seek out repertoire from independent acts

Corporate Communications

Significant increase in music being requested for use in internal communications with average fees of £1,000 - £2,000 per usage. Branded Content – brand entertainment e.g. downloads, music video, events

Synch Agencies

You can approach potential clients direct or use Third-Party supervision and search companies. They collect a catalogue of music and actively pushing it for synch licences. This company’s job is to know who the key decision makers are. It may be better to concentrate on supplying music to these specialists, particularly if you do not have the resources to contact agencies and music supervisors yourself.

Synchronisation Agents located in the UK

Online Agents

Subscription Services